She grew up on a dairy farm, bought her first cow when she was seven, and her husband's a dairy nutritionist. So when Michele Payn-Knoper was stumped by her Holstein dairy calf not weaning, she did what any self-respecting 21st-century farmer would: she went onto Twitter to get some advice. Within 20 minutes she had six ideas. One of them (to put grain directly into the milk) solved the problem and, one year on, her calf has just been bred - a social media success story.
Find out more about Michele and her take on social media and farming by listening to our Audioboo...
You can read more about social media and farming in the Green Futures special edition on food and farming. You can download a PDF or order a paper copy by clicking here.
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