ANIMAL MONITORING STATION
Advances in technology and our understanding of animal health and nutritional needs, allows hospital-like displays to help the farmer monitor wellbeing.
The farmer works closely with the local or on-site vet, and also with the farm brand manager, making sure that consumers are able to access information about the animal's wellbeing and nutrition.
Farmers already care for their stock, but by 2030 'Freedom Food' has been taken a step further. This farmer takes an holistic approach to meeting animal needs, deploying animal psychology and behaviour techniques as well as massage, and often therapies such as acupuncture.
Increased demand for higher yields, whilst not compromising animal welfare, has led to high efficiency intensive systems. The public are able to monitor welfare through live feeds via webcams and data sharing.
In our increasingly networked and monitored world, this role is a natural extension of every farmers ability to read the needs of their livestock. ‘Freedom Food’ is taken a step further here and the welfare manager takes a holistic approach to meeting animal needs, deploying animal psychology and behaviour techniques as well as massage, and often therapies such as acupuncture. The welfare manager works closely with the local and on-site vet, and also with the farm brand manager, making sure that the consumers buying the meat or dairy products from the farm are able to access information about animal wellbeing, often right down to the webcam in the field or barn.
- Animal psychology & behaviour expertise
- Animal nutrition expertise
- Acupuncture, massage, other relevant therapies