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Web 3.0 Farm Host
The rise of consumer demand for information on food provenance and animal welfare means farmers need to be open, transparent and communicate their work. This farmer is also the face of the farm brand.
Improvements in mobile and information technology allow the farm to live stream farming practice to the consumer and e-community.
Consumers expect to be able to see the farm and communicate with staff. Through blogs, tweets and film, the farmer can give a constant commentary to the outside world and even host virtual tours.
By simply scanning a barcode with a mobile phone a consumer can track produce from production, through processing and transport to point of purchase.
The rise in consumer demand for information on food provenance and animal welfare, coupled with improvements in phone and information technology, mean farms in 2030 may need to be aware of the ‘face of the farm’. By simply using your mobile to scan a barcode a consumer should be able to see every single product on the farm. Consumers expect to be able to see the herd that produced their milk or meat, in real time, to see the fields and greenhouses where the crops grow and the staff work. They expect to have someone on hand to answer questions and give the backstory to everything. The farm host works on the farm but their main job is to give a constant, cheery commentary to the outside world, explaining what’s going on and often giving virtual tours to school children as well as dealing with the concerns and curiosities of customers in the supermarket or the people who buy direct online.
Skills required:
- Management of electronic and rfid monitoring systems
- Social networking skills
- Storytelling, presentation skills, writing skills